The Pace of Food Quickens in Costa Rica
Monday, October 5th, 2009
Once more this is the case as the U.S. fast food chain Wendy’s will open another restaurant in Costa Rica. The franchise owner in Costa Rica, Comidas Rápidas Wentica, will open its newest location in the mall Paseo de las Flores in Heredia. This will be its fourth restaurant, adding to others in Santa Ana, San Pedro and Desamparados. This newest restaurant will measure 400 square meters and have the capacity to feed 150 persons. This installation will feature a playground, auto-service and ample parking. The mall is located directly across the highway from Universidad Interamericana, which adds to the appeal of the location for Wentica. The new operation at Paseo las Flores will employ 35 to 40 ticos. The Wendy’s chain first arrived to Costa Rica in 2006 with a restaurant in the center of San Jose, in the same location that previously was occupied by the defunct chain, Hardees. An executive with the franchisee told La Nación that the company plans to continue its expansion in the GAM (Gran Area Metropolitana). Specifically he mentioned the possibility of future sites in Curridabat, Paseo Colón, La Sabana, Escazu and the Juan Santamaría International airport. It all depends on the attractiveness of the location and the price, said the exec, who added that the chains experience in Costa Rica has been very favorable. The investment in this new location is around $1 million.

















